XL ESPORTS / GIANTX
During my three years at XL/GIANTX, I served as a Content Consultant, where I played a pivotal role in establishing a dedicated team and working closely with in-house, full-time creators. By strategically leveraging my professional network, I significantly elevated the quality and impact of our content. This initiative not only enhanced production values but also delivered substantial cost savings. As a result, we created highly engaging campaigns for prestigious brands such as JD, EE, Sony, PC Specialist, HSBC, Just Eat, and Universal Pictures.
LEC ROSTER ANNOUNCEMENT
The engagement and appreciation for this announcement campaign can be seen in the comments on YouTube.
XL BOOTROOM PODCAST
The FIFA podcast in collaboration with JD bridged the gap between hardcore gamers and casual football fans 6 episodes were produced, featured talent: Danny Aarons, ItsHaber, ElztheWitch, Wilfred Gnonto, Shawrey and Pieface.
Gaming ShowReel
HSBC “Financial Health” Content Series
A three-part content series that educates the gaming audience on the benefits of financial health. Generating over 232000 views.
LEC French Renaissance Inspired Campaign
XL ‘s first PlayOffs in the LEC - Campaign