Not content. Culture.
VisualMatter isn’t just creative direction.
It’s about making visuals that matter.
I’m David Ellis — founder of VisualMatter, photographer of icons, creative director, and strategist with 20+ years working across music, sport, fashion, and culture.
From LeBron James to Lionel Messi, Vivienne Westwood to Usain Bolt, I’ve helped shape the visual language of a generation — collaborating with brands like Adidas, Nike, Google, Netflix, BBC, and Universal Pictures.
One defining moment: leading a 27-stage global content rollout for Adidas x Real Madrid. That strategy became the foundation for scalable, culture-led storytelling — and sits at the core of how VisualMatter works today.
Now expanding into experience design — working with the Esports World Cup on creative direction across stage, lighting, and immersive storytelling.
VisualMatter was built to cut through the noise.
To deliver work that isn’t just seen — it’s felt.
I work one-on-one with collaborators, pulling in the right talent for each project.
#MoreThanAPhotographer.
Book a time to connect and explore how I can help bring your brand’s vision to life. This is an open conversation to see how VisualMatter can support your goals.
Click below to schedule a session.
Looking forward to speaking with you!
"David Ellis was the first person that understood what our company needed from the get go. He has a vision and makes it happen with unparalleled enthusiasm. We absolutely love working with him and his work is nothing short of beautiful!"
Romain Pissean - High Scream
Full-Service Production
Creative Direction
Content Strategy
Branding / Visual Identity
Graphic Design
Web Design
Photographer & Director Search
Full Production Film and Photography
Post-Production Editing
Set Design
In-House Content Consulting
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Bespoke Solutions
Every project is unique, and we I customize our approach to meet the specific needs of each project. This ensures the highest quality work within your budget, whether you’re working on a global campaign or a smaller, focused initiative.
Content Consulting
Enhance your brand's storytelling capabilities through our innovative Content Consulting service. I collaborate with your in-house content creators or assist in establishing a dedicated team to elevate the impact of your content while optimizing resources. This cost-effective solution ensures that your brand remains aligned with strategic objectives and effectively resonates with your target audience. brand to create impactful content independently without ongoing support.