At the beginning of our branding journey, I asked Romain an important question: "Where do you want to be in five years?" He replied, "I want to be doing the Super Bowl!" HighScream came close to that goal by producing UEFA's Euro 2020 Virtual Opening Ceremony.
After we established the vision and creative direction, the in-house photographers and videographers seamlessly adopted the style I set. They delivered consistent, on-brand storytelling across every project, a style that continues to be used today.